Veleco cycle wear

Johnathan Lewis – Co-founder of VELECO

This is important.  A new cycle clothing company which is almost certainly the world’s first of it’s kind.  I spotted this in the CTC’s weekly email bulletin a while back and now I have seen a brief mention in the Ethical Consumer magazine and I think they are worthy of a plug.

Founded not too long ago by Jonathon Lewis (pictured left) and his business partner Jamie they have already built up a range of cycle clothing and a handful of accessories.

Being “ethical” can mean all kinds of things but I warm very much to what they’re saying on their website.  In addition to the ethical credentials of their merchandise they inform you about their well thought out banking arrangements, their web-hosting and so on.  Naturally you’d expect bicycles to feature in their business somewhere.  Sure enough the do – they do have a bike with a trailer attached for local deliveries; that’s cool.  You might expect them to have expensive “company” bikes and that could be justified, perhaps.  Instead they talk about their vintage bikes including Johnathon Lewis’ Peugeot with 753 tubing.  Might be old but that is very light and a brilliant choice.

On browsing their website you can see their credentials in terms of where they source their clothes and the employment conditions, the salaries paid, recycled packaging materials and so on.

For their website – click here